John Schwarz, who organized the weekly boycott in the Amazon that began Friday, called on buyers to “hold the line” and not buy anything from the retail giant until the end of the week. In a video posted on Instagram, Schwarz said he personally has not bought anything from the company since the start of the protest.
“I’m just here to remind you to keep the line,” Schwarz said in the story on Instagram. “I haven’t done any bargain at Amazon, of course, I haven’t seen anything (in Prime Minister Video), my friends don’t have it, my family doesn’t have it.”
Schwarz said he had received “hundreds of messages” from all over the world from people saying they had joined the protest and were not shopping with Amazon. The movement he created is called the people of the people USA.
Amazon’s weekly avoidance is “not just a boycott”, but rather a “calculated strike”, Schwarz wrote in an Instagram post on March 4th.
“Any kind of sales drop would be a success for us,” Schwarz Cnet told an email.
He called on the influence of Amazon on small businesses, treatment of workers and profit registration.
“This interruption is another massive message,” he posted on Instagram.
The first major message from the USA Union came on February 28, with a 24-hour economic boycott that largely aimed at large corporations. Schwarz encouraged followers to buy instead of this small businesses. News of widespread efforts on social media, with celebrities like John Leguizamo, Bette Midler and Mark Ruffalo supporting movement.
The group does not claim any political affiliation.
“We are not a political party. We are not protest,” Schwarz wrote on its website. “We are a movement of people, organizing to take over the control of our country’s economy, government and future again.”
How could a boycott Amazon look like
The boycott also calls for the avoidance of whole foods owned by Amazon.
Schwarz’s vision for the next boycott means more than expecting hygiene paper shipments or purchases of impulse kitchen tools from the Amazon home page. He wants customers to avoid the Prime Minister video, which Foods, Zappos, Twitch, Alexa, Audible, Ring and IMDB, all of which are owned by Amazon or a subsidiary.
With more than 100 affiliates, Amazon’s trends work deeply. There is even a creative control over 007 SupersPy James Bond through its MGM Studio ownership.
For someone connected to the Amazon ecosystem, this would mean removing Alexa equipment, turning off the ring cameras and keeping the third season premiere of TIME. The fantasy series returns on March 13th.
Will Amazon feel the boycott?
Amazon boycott has a feeling of David and Goliath against him. Retail and entertainment sale reported net sales of $ 638 billion in 2024. This was an increase of 11% during 2023.
Schwarz has 366,000 followers on Instagram and 341,000 followers in Tiktok – his main social media vehicles to make the word. Meanwhile, Amazon has hundreds of millions of clients worldwide.
Momentum Commerce, a digital market counseling and data services company, tracked the sales data per hour from its customer base during the February 28 boycott. The company compared those data with average sales from the previous eight Friday. Momentum analysis showed that sales in Amazon increased 1% versus average during boycott.
“I would say the minimum impact on Amazon’s sales during one -day boycott is not necessarily surprising,” the main researcher Andrew Waber for CNET told. Waber shows how Amazon exceeds $ 1 billion on sale every day. “This size makes the seller naturally resilient, especially when it comes to short -term interruptions.”
Momentum Commerce will track sales data during the weekly boycott to see if the trends from the one-day event play over the longest period.
Up the other: General Mills, Nestle, Target and Walmart
The Amazon boycott is just the beginning of a series of boycotts. The USA Union USA set a schedule for future boycotts, including:
- Nestle (which owns brands including Carnation and Gerber) from March 21-28.
- Walmart from April 7-13.
- Another wide economic boycott for the weekend of April 18.
- General Mills (known to Cheerios, Betty Crocker and Pillsbury) from April 21-27.
These companies are not the only subjects of boycotting efforts. Atlanta, George, Pastor and activist Jamal Bryant is promoting a 40-day “fast” target starting this week to protest the retailer’s movement away from diversity, equality and involvement policies.
Boycots are a way for consumers to draw attention to concerns and find ways to link their expenses to their political, economic and social goals. It may not hurt at the end of a company such as Amazon but economic boycotts certainly generate discussions driven by social media. If nothing else, it asks customers to consider where they want to go their money.